Bad Bunny, Kid Rock, and MAGA's Super Bowl of Racism

Sometimes you don’t have to work to figure out where the racists are.

Sometimes they out themselves.

Back in the Fall, within nanoseconds of the NFL announcing that Latin rapper Bad Bunny would be performing the Super Bowl Halftime Show, the Trump cult tore itself away from Charlie Kirk martyrdom, MAGA church shooter retcons, restaurant logo crusades, and pro-ICE posturing to launch into a full-on frenzy of performative histrionics in protest.

Since then, they’ve continued their tortured pearl-clutching unabated, with the white supremacist stalwarts at Turning Point USA recently announcing an “alternative” halftime show (called, of course, The All-American Halftime Show), featuring Olympic-level cultural appropriator-turned MAGA bootlicker Kid Rock and an undercard of similarly pigmented, patriotism-peddling, Bible-brandishing, shameless deep South virtue signalers.

You see the “alternative” they’re offering here, right?

If you’re over 25 and, like many older white folks, have remained permanently trapped in the amber of Classic Rock radio, you may have never even heard of Bad Bunny, whose birth name is Benito Antonio Martínez Ocasio. (I’d be willing to bet my house that 90 percent of the Conservatives who are currently rending their garments online hadn’t, either.)

Born and raised in Puerto Rico (which a terrifying number of MAGAs don’t seem to know is an American territory), his father was a truck driver and his mother a school teacher. He spent his formative years singing in the choir in a Roman Catholic Church his family attended, and began writing his own music at the age of 14. Bunny was signed to a record label at the age of 20 after being discovered online.

Today, Bad Bunny is an international superstar, the second most-streamed artist of all time, with 100 billion streamed songs. He is a multiple Grammy winner, has crossed over into professional wrestling and acting, is a coveted brand ambassador, and does millions of dollars in philanthropic work through his Good Bunny Foundation (Fundación el Buen Conejo), which he started in 2018.

Ocasio is the literal embodiment of the American Dream that the GOP has spent decades waving in our faces and flying up the flagpole.

So, what’s the problem?

Let’s just say it’s primarily a melanin issue, with a side order of MAGA cultism, a heaping portion of Christian nationalism, and a healthy dash of homophobia thrown in.

As a self-described gender-fluid Latin musician who sings predominantly in Spanish, has previously criticized Donald Trump, and repeatedly lamented the inhumanity of ICE as recently as during his Grammy acceptance speech last week, Ocasio must be condemned, vilified, and eradicated because membership in the mindless death cult of white American intolerance they now call home requires it. This asinine mob mentality vitriol is what Trump’s movement has fostered and fomented, and what it demands.

Ocasio opened his recent Grammy speech with these words:

“Before I say thanks to God, I’m going to say: ICE out,” he said. “We’re not savages. We’re not animals. We’re not aliens. We are humans, and we are Americans.”

This is supposed to be what America stands for: decency, diversity, humanity, and yet it is precisely the message MAGA is burdened to shout down and suffocate.

The fact that the Right feels compelled to create an “alternative” to Bad Bunny’s Super Bowl appearance speaks eloquently about their desire to secede from a culturally and racially diverse nation, how committed they are to perpetuating the myth of oppressed white Christians, and how determined they are to manipulate every event into a racist holy war in order to keep their rank-and-file foaming at the mouth.

Turning Point USA spokesman Andrew Kolvet said in a statement that the show “is an opportunity for all Americans to enjoy a halftime show with no agenda other than to celebrate faith, family, and freedom.”

But whose faith are they celebrating?

Not the spiritual beliefs of Muslims, Jews, Buddhists, Sikhs, Unitarians, or non-MAGA Evangelical Christians.

Whose families are they talking about?

Not Latino families, or black families, or immigrant families, or LGBTQ families, that’s for damn sure.

And exactly whose freedom will take center stage on Sunday?

Not the people with brown skin being relentlessly terrorized by ICE, not the thousands of sexual assault survivors brutalized by Jeffrey Epstein and his collaborators, not the tens of millions of women who deserve autonomy over their own bodies, and not the migrants and refugees being persecuted by these cosplaying Christians.

The Turning Point halftime show, like every venture in the MAGA/Trump ecosystem, is a grim, sinister, mean-spirited fight against progress, evolution, and diversity disguised as sincere virtue.

This isn’t about Bad Bunny.
This isn’t about a halftime show.
It’s about who we collectively want to be, the kind of nation we dream of living in, and the future we want those who follow us to inherit.
It’s about the cost of standing up to the bullies, of rejecting racism, of being intolerant of intolerance.
This is about what we will demand and what we will not accept when it comes to the rights and voices of people of color.

Trump and his supporters don’t want an alternative halftime show; they want an alternative white, gated community nation where only they benefit.

In these days, we are in a brutal battle for an America where everyone will find opportunity, safety, and welcome.

It’s time we all got in the game.